Aaron Marcus (Mensch & Computer)

“The Future: Sci-Fi and UX”

Aaron Marcus spoke at SIGCHI, HCI International, at UPA, SXSW and in front of the United Nations. We are proud to have him in Chemnitz for the opening keynote of »Mensch und Computer«.

Aaron’s proposed keynote »The Future: Sci-Fi and UX« is a perfect match for the conferences main subject »übermedien übermorgen«. He will talk about Science-Fiction und User Experience, following up the panel »Sci-Fi-CHI« he presented together with Bruce Sterling at SIGCHI in 1999.

Mr. Marcus:

  • is the world’s first graphic designer to be involved fulltime in computer graphics (1967),
  • became the first designer to program virtual reality art-spaces (AT&T Picturephone, 1969)
  • is the founder of the first independent company solely dedicated to computer graphics (1982)


  • National Computer Graphics Association Industry Achievement Award (1992)
  • Master Graphic Designer of the Twentieth Century (ICOGRADA, 2000)
  • Consultang of the AIGA Center for Cross-Cultural Design (since 2004)
  • Fellow of the American Institute of Graphic Arts (2007)
  • Member of the CHI Academy (2009)
  • Honors for his achievements as editor in chief of “User Experience” magazine (UPA, 2009)

Mr. Aaron Marcus, President
and Principal Designer/Analyst

Aaron Marcus and Associates, Inc. (AM+A)
1196 Euclid Avenue, Suite 1F
Berkeley, California 94708-1640, USA

Rolf Molich (Usability Professionals)

“The quest for usability in usability”

Rolf Molich owns and manages DialogDesign, a small Danish usability consultancy that he founded in 1993. Rolf started working full-time for DialogDesign in February 1997.

Rolf conceived and coordinated the Comparative Usability Evaluation studies CUE-1, CUE-2, CUE-3, CUE-4, CUE-5, CUE-6, and CUE-7, in which more than 60 professional usability teams tested or reviewed the same applications.

Rolf was a principal investigator in the Nielsen Norman Group’s large-scale usability test of 20 US e-commerce websites, involving more than 60 users.

He has worked with usability since 1984 and wrote the best-selling Danish book User Friendly Computer Systems, of which roughly 30,000 copies have been sold. The book is now available in English, with the title Usable Web Design. Rolf is also the co-inventor of the heuristic evaluation method (with Jakob Nielsen).

Rolf is an experienced speaker. His 24 tutorials at the Nielsen Norman Group World Tour attracted roughly 1,000 participants. The overall average participant evaluation of his tutorials was 4.46 on a five-point scale.

Rolf is an external lecturer at the Technical University of Denmark (DTU), where he teaches the popular Usability Engineering course (DTU course 02261)

Rolf graduated as a software engineer (M.Sc. in software engineering) from the Technical University of Denmark in 1974. From 1974 to 1997, he worked as a project manager and software methods specialist for several Danish companies.

Skovkrogen 3
DK-3660 Stenløse

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